Obviously, Jeep agrees, because the new for 2018 Jeep Grand Cherokee Sterling Edition celebrates the Grand Cherokee’s 25th anniversary, and it’s a nice reminder of the SUV’s off-road roots, and why those roots are still relevant on the road today.
Jeep, as you might expect, is happy to remind you of this history by festooning the Sterling Edition with badges and frills to remind you just how special your new Grand Cherokee is. Taken together, the standard badging, the 9-speaker Alpine audio system, the heritage seats, the 20-inch wheels and everything else combine to make this new trim level cost about four grand more than the Limited trim. It’s a simple trim package that amps the comfort up slightly while also playing up the brand’s off-road heritage.
To be honest, though, this model is about as likely to really go off-roading as a Trackhawk is likely to hit the track. Sure, they’ve both been designed to theoretically go to those places, but in practice, no one’s risking their very-expensive paint, brakes, or tires by actually taking them there. The closest a Trackhawk is getting to a track is a good on-ramp and the closest a Sterling Edition is getting to off-road is climbing a curb to avoid mall traffic.
But that doesn’t make designing them to accomplish those tasks ridiculous. Making vehicles too good for the road means that they’re good enough for owners. And while I don’t necessarily object to benchmarking SUVs on a racetrack, there are distinct advantages to benchmarking them on rutted, muddy paths….Read more>>